The right tools make it easier to understand activity and act on what matters.
Explore the approachTechnology supports the people doing the work, bringing information together so teams can see progress and make informed decisions.
Follow the connections. From a conversation to context, from context to a useful next step.
A question asked repeatedly, an unclear message or a change in the setting can all provide useful context. Begin with the observations that matter to the campaign objective.
An observation becomes more meaningful when viewed in context. Consider what it tells you, what remains uncertain and where another conversation is needed.
Use what has been learned to decide what to clarify, discuss or improve. Technology is most valuable when the information supports the people doing the work.
Agree on what the campaign needs to understand.
Consider the setting, audience and purpose behind an observation.
Present information in a way the people involved can interpret.
Return to the original question and assess what should happen next.
Start with the decisions you need to make. The campaign objective, the people using the information and the questions they need answered provide a useful starting point.
Yes. Bring the questions you need reporting to answer, the intended audience and any existing formats to the campaign discussion. The appropriate scope can then be explored.
The purpose is to support people with useful information. The interaction itself still depends on listening, clarity and judgement.
Start with the questions your team needs to answer. We can discuss the information that would be useful.
